Compelling design delivered with excellence.

Design Strategies is led by Dean Cato, a 40 year veteran of the NZ design industry. Dean's works cover theatre, film and television, corporate communications, design management, brand development, product design, interior design, hospitality sector design, exhibition development and design for museums, science centres and tourism ventures.

A staunch advocate for the end user, his diverse history is all brought to bear on creating solutions for your visitor experience.

Dean's methodology is a robust process based on his experience with a wide variety of organisations. It borrows heavily from the museum world but is balanced with pragmatism from the corporate sector, broadened by the tourism industry and given depth by engagement with cultural institutions and groups.

Dean Cato
2012 - 2015         
Design Strategies

1997 - 2011 
Story Inc
- Director of Design

1991 - 1997 
Freelance - Designer

1989 - 1991 
Corporate Visibility - Designer

1984 - 1989 
TVNZ Christchurch

Design Services Manager

1973 - 1984 
Designer at TVNZ Wellington